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TikTok Marketing

Use TikTok to discover viral products, find influencer partnerships, research content trends, and combine with Amazon/1688 data for complete product sourcing decisions.

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Quick Start

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TikTok Shop Research

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Search Products

Returns:
  • Product name and images
  • Price and discounts
  • Actual sales (not estimates)
  • Rating and review count
  • Store information

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Specify Region

Different regions have completely different trending products. You can specify target markets:
Common regions: US (United States), UK (United Kingdom), VN (Vietnam)

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View Product Details

Details include:
  • Product specs and variants
  • Shipping information
  • Seller details
  • User reviews
  • Product description and images

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Understanding Sales Data

High ratings but few reviews (e.g., 4.8 stars with only 5 reviews) may indicate fake reviews. Exercise caution.

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Discover Viral Products

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Search Product Videos

When searching product videos, AI filters for videos with product links - these are commercialized, market-validated products.

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Download Videos

After analyzing viral videos, you can download them for learning:
AI will provide a video download link (temporary link, valid for a few hours).

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Video Analysis

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Analyze Viral Videos

AI analyzes:
  • Views, likes, comments, shares
  • Video transcript content (if available)
  • Hot words in user comments
  • Viral factors

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Video Performance Benchmarks

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Purchase Intent Signals

These words in comments indicate real product demand:
  • “Where to buy”
  • “I need this”
  • “Link please”
  • “Ordering now”

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Find Influencers

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Filter Criteria

Filter by:
  • Follower count: Filter by influence
  • Engagement rate: Measure follower activity (most important)
  • Content niche: Match product category
  • Region: Target market

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Influencer Info

Returns:
  • Followers / Following
  • Average views
  • Engagement rate
  • Content style
  • Recent performance

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Influencer Quality Benchmarks

Engagement rate matters more than follower count. An influencer with 100K followers and 8% engagement often outperforms one with 1M followers and 1% engagement.

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Creator Products

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View Promoted Products

Returns:
  • List of promoted products
  • Which video each product appeared in
  • Video performance data
Use cases:
  • Check category fit before partnering with influencers
  • Competitive analysis (see which influencers competitors use)
  • Product validation (multiple influencers promoting same product = trending)

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Hashtag Research

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Hashtag Analysis

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Product Selection Methodology

The key to TikTok product selection is cross-validating data:

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Signal Strength Assessment

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Common Pitfalls

Pure entertainment content that doesn’t convert. Always verify TikTok Shop sales data.
Trend may have passed. Prioritize products with “rising video traction + growing sales.”
Rating above 4.5 but fewer than 10 reviews, templated reviews, clustered review dates. Cross-validate with Amazon data.

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Complete Product Selection Workflow

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TikTok → Amazon → 1688 Pipeline

After discovering promising products, use other tools for complete validation:
TikTok traction + Amazon demand + 1688 cost - all three must pass for a good opportunity.

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Influencer Marketing Selection Flow

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Competitive Analysis Flow

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Best Practices

Don’t just look at followers—engagement rate and content fit matter more. Mid-tier influencers (100K-1M followers) offer the best value.
US and UK trends are completely different. Always specify region when searching to avoid data confusion.
“Where to buy” comments matter more than view counts for validating real demand.
After discovering trends on TikTok, use Amazon to validate market size and 1688 to confirm profit margins.
TikTok trends change fast. Move quickly when you spot opportunities, but also consider product lifecycle.