Product Research

Optima Scout helps you discover promising products, analyze market competition, and find reliable suppliers.

Amazon Product Search

Search Products

Search for Bluetooth headphones

Search Amazon for yoga mats

Specify Market

Search the US market for coffee makers

Check Japanese Amazon for insulated cups

Explore by Keywords

I want to sell titanium cups, is it a good idea?

Are coffee makers selling well now?

AI will automatically search relevant products and analyze market data before giving recommendations.

Amazon Product Analysis

Analyze Single Product

Analyze this product [Amazon link]

Analyze B0788F3R8X for me

Data returned includes:

Metric	Description
Price Range	Current and historical prices
Rating	Average rating and review count
Sales Estimate	Based on BSR ranking
Recent Sales	”10K+ bought in past month” indicators
Rating Breakdown	Distribution from 5-star to 1-star
Listing Quality	Images, title, description scores

Understanding Sales Indicators

Products showing “10K+ bought in past month” indicate strong demand - this is an important market validation signal.

Market Analysis

Analyze the Bluetooth headphones market

Market analysis shows:

Category size and growth trends
Price range distribution
Competitive landscape (seller count, FBA ratio)
Entry difficulty assessment

Opportunity Assessment Framework

AI evaluates product opportunities across four dimensions:

Market Demand

Recent sales indicators (“10K+ bought in past month”)
Total review count (high reviews = validated demand)
Search result volume

Competition Level

Review count of top products (high reviews = hard to beat)
Brand concentration
New seller ratio

Entry Difficulty

Average review count (low = easier entry)
Price war intensity
Required capital threshold

Profit Margin

Selling price range
1688 sourcing cost
Platform fees and shipping

Opportunity Formula:

High demand + Low competition = Good opportunity
High demand + High competition = Difficult market
Low demand = Higher risk

1688 Supplier Search

Search Suppliers

Find Bluetooth headphone suppliers

Search 1688 for coffee machine factories

Filter Factory Direct

I want to source directly from factories, not distributors

AI will filter for isFactory: true suppliers and prioritize those marked as “生产加工” (manufacturers).

Low MOQ Suppliers

Any suppliers with low minimum order quantity?

Find factories that accept small batch orders

Understanding Supplier Data

Supplier data returned:

Field	Description
Price Range	Min to max wholesale price
Price Tiers	Quantity-based pricing (e.g., 2-49 pcs ¥599, ≥100 pcs ¥429)
MOQ	Minimum order quantity required
Years in Business	How long the shop has been operating
Rating	Based on return rate (lower return rate = higher rating)
Sales Volume	Historical sales count
Certification Tags	Factory verification, inspection reports, etc.

Understanding Supplier Ratings

Ratings are calculated from return rates:

Rating	Return Rate	Quality Assessment
★★★★★	0-10%	Excellent
★★★★☆	10-30%	Good
★★★☆☆	30-50%	Average
★★☆☆☆	50-70%	Below Average
★☆☆☆☆	70%+	Poor

A 30-40% return rate is normal on the 1688 platform.

Common Tags Explained

Tag	Meaning
退货包运费	Free return shipping
深度验厂	In-depth factory verification
深度验商	In-depth supplier verification
先采后付	Buy now, pay later
7×24H响应	24/7 customer support
实力商家	Platform-certified quality seller
回头率X%	Repeat purchase rate

Prioritize suppliers with “深度验厂” (factory verified) tags for better quality assurance.

Profit Calculation

Estimate Profit Margins

What's the cost and profit margin for this product

Calculate profit for selling at $29.9

Combined Analysis

I want to sell this on Amazon, what cost is reasonable

AI will search both Amazon and 1688, calculating:

Profit = Amazon_Price - 1688_Cost - Intl_Shipping - Amazon_Fees(15%) - Storage

Example Calculation:

Amazon price: $25
1688 cost: ¥50 (≈$7)
International shipping: $3/unit
Amazon fees: $3.75
Estimated profit: $11.25 (45% margin) ✓

Aim for profit margins above 30%, otherwise risk is high.

Competitive Analysis

Analyze Competitors

Analyze the main competitors for this product

Compare Products

Compare the pros and cons of these Bluetooth headphones

Listing Quality Analysis

How's this listing? Any improvement suggestions?

AI evaluates:

Main image quality and count
Title keyword coverage
Bullet point completeness
A+ content quality

Generate Research Reports

Full Research Report

Generate a product research report for Bluetooth headphones

Report includes:

Market overview
Competitive analysis
Supplier recommendations
Profit calculations
Risk assessment
Operations recommendations

Full reports take time to generate. AI will process in the background.

Product Recommendations

Get Recommendations

Any product recommendations worth pursuing

What categories are trending

Trend Analysis

How is this category trending

Is Bluetooth headphones still worth doing

Interactive Research Flow

Scout uses a conversational research approach:

Initial Search - AI quickly scans the market based on your needs
Share Findings - Shows preliminary data and key insights
Deep Dive - Investigates specific products or suppliers based on your feedback
Generate Report - Creates comprehensive report after gathering enough information