BI Analytics
Optima AI has built-in BI (Business Intelligence) analytics to help you gain insights into your business data.
Sales Analysis
Sales Overview
Sales Trends
Sales trends for the last 30 days
Compare this month's sales with last month
Product Sales Ranking
Show top 10 products by sales volume
Order Analysis
Order Statistics
How many orders this month
What's today's order conversion rate
Order Status Distribution
Show order status distribution
Average Order Value
What's the recent average order value
Inventory Analysis
Inventory Overview
Low Stock Alerts
Which products are low in stock
Set inventory alert thresholds and AI will automatically remind you to restock.
Slow-Moving Products
Which products haven't been selling recently
Customer Analysis
Customer Statistics
How many new customers this month
Repeat Purchase Rate
What's the customer repeat purchase rate
Customer Distribution
Where are customers mainly from
Data Reports
Generate Reports
Generate this month's sales report
Export order data for the last 30 days
Scheduled Reports
Send me last week's sales report every Monday
Scheduled reports are sent to your registered email.
Data Visualization
AI automatically selects appropriate charts based on data type:
- Trend data: Line charts
- Distribution data: Pie charts
- Comparison data: Bar charts
- Ranking data: Horizontal bar charts
Custom Charts
Show sales by category using a bar chart
Draw an order trend chart for the last 7 days
Traffic Analytics
Traffic Overview
Returns: visitors, page views, sessions, bounce rate.
Traffic Sources
Analyze where traffic comes from
Which source has the highest conversion rate
Site Search
What keywords are users searching in my store
Funnel Analysis
Conversion Funnel
Show user conversion funnel
- Visit → Browse Products → Add to Cart → Checkout → Payment
Find Bottlenecks
Which stage has the highest drop-off
Product Analytics
ABC Inventory Analysis
Run an ABC inventory analysis
- A items: High-value products (80% of sales)
- B items: Medium-value products
- C items: Low-value products
Price Range Analysis
Analyze sales by price range
Advanced Analytics
Year-over-Year & Month-over-Month
What's the year-over-year sales growth this month
How does this week's order volume compare to last week
Growth Trends
Analyze growth trends over the last 3 months
Customer Lifetime Value
Predictive Analytics
Predict next month's sales
Predictions are based on historical data and are for reference only.
Anomaly Detection
Are there any unusual sales fluctuations recently
Common Metrics
| Metric | Description |
|---|
| GMV | Gross Merchandise Value |
| Orders | Total order count |
| AOV | Average Order Value |
| Conversion Rate | Visitors who become buyers |
| Repeat Purchase Rate | Customers who buy again |
| Sell-through Rate | Products with sales |
