> ## Documentation Index
> Fetch the complete documentation index at: https://docs.optima.onl/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram Marketing

> Discover influencers and analyze content

# Instagram Marketing

Find the right influencer partners on Instagram and analyze content performance.

## Influencer Search

### Find Through Content

```
Find Instagram beauty influencers
```

```
Search for yoga-related Instagram creators
```

### Analyze Influencer Account

```
Analyze @username's Instagram data
```

Returns:

* Followers / Following
* Verification status
* Content style
* Posting frequency

## Reels Research

### Search Reels

```
Search for skincare Instagram Reels
```

```
Find recent viral food Reels
```

### Reels Analysis

```
Why is this Reel viral [link]
```

AI analyzes:

* Views, likes, comments
* Content structure
* Success factors

### High-Performance Filter

```
Find skincare Reels with over 1M views
```

## Creator Analysis

### Account Quality Assessment

```
How's @username's account quality
```

Assessment metrics:

* Follower/following ratio
* Engagement rate
* Content quality
* Posting consistency

### View Creator Content

```
What has @username posted recently
```

```
How are @username's Reels performing
```

## Competitive Analysis

### Analyze Competitor Accounts

```
Analyze @competitor's Instagram strategy
```

### Compare Accounts

```
Compare @account1 and @account2
```

## Content Strategy

### Research Popular Content

```
What skincare content performs best on Instagram
```

### Get Inspiration

```
Give me Instagram content ideas
```

## Influencer Vetting Tips

### Authenticity Check

Watch these indicators to assess authenticity:

* Natural follower growth curve
* Reasonable engagement rate (1%-5%)
* Genuine comment quality
* Matching follower demographics

### Partnership Matching

<CardGroup cols={2}>
  <Card title="Nano (1K-10K)">
    High engagement, cost-effective, great for small budgets
  </Card>

  <Card title="Micro (10K-100K)">
    Some influence, moderate pricing
  </Card>

  <Card title="Mid-tier (100K-500K)">
    Professional content, requires larger budget
  </Card>

  <Card title="Macro (500K+)">
    Wide exposure, brand endorsement
  </Card>
</CardGroup>

## Best Practices

<AccordionGroup>
  <Accordion title="Engagement over followers">
    Engagement rate matters more than follower count. Real engagement drives conversions.
  </Accordion>

  <Accordion title="Content style fit">
    Choose creators whose style matches your brand.
  </Accordion>

  <Accordion title="Check past partnerships">
    Review creator's previous brand collaborations and results.
  </Accordion>

  <Accordion title="Focus on Reels">
    Reels currently drives the most traffic on Instagram.
  </Accordion>
</AccordionGroup>