> ## Documentation Index
> Fetch the complete documentation index at: https://docs.optima.onl/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting Started

> Complete guide from zero to sales

# From Zero to Sales

Welcome to Optima AI! I'm your e-commerce AI assistant, helping you complete the entire journey from **Product Research → Find Suppliers → List Products → Design Store → Promote**.

## Six-Step Launch Method

<CardGroup cols={2}>
  <Card title="Step 1: Product Research" href="#step-1-product-research">
    Find products worth selling
  </Card>

  <Card title="Step 2: Supplier Matching" href="#step-2-supplier-matching">
    Find reliable suppliers
  </Card>

  <Card title="Step 3: Product Listing" href="#step-3-product-listing">
    Get your products online
  </Card>

  <Card title="Step 4: Store Setup" href="#step-4-store-setup">
    Make your store look professional
  </Card>

  <Card title="Step 5: Social Promotion" href="#step-5-social-promotion">
    Get your products seen
  </Card>

  <Card title="Step 6: Paid Advertising" href="#step-6-paid-advertising">
    Accelerate growth with paid traffic
  </Card>
</CardGroup>

***

## Step 1: Product Research

**Why it matters**: Choosing the right product = half the battle won. Good products should have demand, profit margin, and moderate competition.

### How to Start

**Start with an idea**

```
I want to sell titanium cups, is it worth it?
```

**Start with trends**

```
What products are trending on TikTok?
```

**Start with social platforms**

```
What yoga-related products are popular on Instagram?
```

### I'll Help You Analyze

* **Market Size** - How many sellers? What's the price range?
* **Competition Level** - Top sellers' reviews, sales, ratings?
* **Demand Validation** - Monthly sales estimates, user review analysis
* **Pain Point Discovery** - Find improvement opportunities from negative reviews
* **Trend Assessment** - Is it a long-term demand or a fad?

<Card title="Full Documentation" href="/docs/en/scout-guide">
  View complete product research guide
</Card>

***

## Step 2: Supplier Matching

**Why it matters**: Good suppliers = stable supply + reasonable cost + quality assurance.

### Search Suppliers

```
Help me find coffee machine suppliers
```

### I'll Help You Analyze

| Dimension         | Analysis                                           |
| ----------------- | -------------------------------------------------- |
| Price Tiers       | ¥599 (2-49 units) → ¥429 (≥100 units)              |
| MOQ               | 50 units vs 500 units (affects initial investment) |
| Supplier Type     | Manufacturer vs. Distributor                       |
| Years in Business | 8-year veteran vs. new shop (stability)            |
| Certifications    | Verified supplier, free returns, buy now pay later |

### Calculate Profit Margins

```
What's the cost and profit margin for this product?
```

I'll calculate: Wholesale price → Shipping + duties → Platform fees → Gross margin → Recommended order quantity

<Card title="Full Documentation" href="/docs/en/scout-guide">
  View complete supplier search guide
</Card>

***

## Step 3: Product Listing

**Why it matters**: Good product pages = high conversion rates. Images, copy, and pricing all affect sales.

### Single-SKU Products

```
List a ceramic mug for $25
```

### Multi-Variant Products

```
List a T-shirt in red/blue, sizes S/M/L
```

### Sale Items

```
Create a sale item, price $79, original price $99
```

### Product Quality Standards

| Dimension   | Excellence Standard                                     |
| ----------- | ------------------------------------------------------- |
| Images      | At least 3 different angles, main image ≥1200x1200px    |
| Title       | Concise, includes core keywords, ≤60 characters         |
| Description | ≥50 words, highlight selling points, Markdown supported |
| Tags        | 3-5 tags (e.g., featured, new, sale)                    |
| Inventory   | Accurate stock, avoid overselling                       |

<Card title="Full Documentation" href="/docs/en/product-guide">
  View complete product management guide
</Card>

***

## Step 4: Store Setup

**Why it matters**: Professional store = customer trust = higher conversion.

### Essential Setup (Priority Order)

**1. Homepage Banner**

```
Set up homepage carousel
```

**2. Product Collections**

```
Create a new arrivals collection
```

**3. Homepage Product Display**

```
Display new arrivals on homepage
```

**4. Store Information**

```
Update store name and contact info
```

### Recommended Homepage Layout

```
┌─────────────────────────────┐
│     Banner Carousel         │ ← Promotions/Brand image
├─────────────────────────────┤
│     Featured Collections    │ ← 3-4 main collections
├─────────────────────────────┤
│     New Arrivals (Grid)     │ ← 8-12 products
├─────────────────────────────┤
│     Featured (Hero + CTA)   │ ← Weekly bestseller/promo
├─────────────────────────────┤
│     Best Sellers (Grid)     │ ← Social proof
└─────────────────────────────┘
```

<CardGroup cols={2}>
  <Card title="Homepage Setup" href="/docs/en/homepage-guide">
    Homepage design guide
  </Card>

  <Card title="Collections" href="/docs/en/collection-guide">
    Product collection guide
  </Card>
</CardGroup>

***

## Step 5: Social Promotion

**Why it matters**: Great products need visibility. Social platforms = free traffic + brand building.

### Find Influencers

```
Help me find beauty TikTok influencers
```

### Research Viral Content

```
Show me trending coffee machine videos on TikTok
```

```
Why did this video go viral?
```

### Generate Promotional Materials

```
Generate a TikTok-style product image
```

```
Turn this product image into a video
```

<CardGroup cols={2}>
  <Card title="TikTok Marketing" href="/docs/en/tiktok-guide">
    TikTok promotion guide
  </Card>

  <Card title="Instagram Marketing" href="/docs/en/instagram-guide">
    Instagram promotion guide
  </Card>
</CardGroup>

***

## Step 6: Paid Advertising

**Why it matters**: Social promotion takes time. Paid advertising quickly brings targeted traffic to accelerate your start.

### Connect Google Ads

```
Connect my Google Ads account
```

AI will guide you through the OAuth authorization process.

### View Ad Performance

```
Show my ad campaigns
```

```
How is the "Spring Sale" campaign performing?
```

Metrics returned:

| Metric      | Description                             |
| ----------- | --------------------------------------- |
| Impressions | Times your ad was shown                 |
| Clicks      | Times users clicked your ad             |
| CTR         | Click-through rate (clicks/impressions) |
| Spend       | Amount spent on ads                     |
| Conversions | Completed target actions                |

### Manage Ads

```
Pause the "Spring Sale" campaign
```

```
Set the "Spring Sale" daily budget to $50
```

### Get Optimization Tips

```
Give me suggestions to optimize my ads
```

AI will provide personalized recommendations based on your ad data.

<Card title="Full Documentation" href="/docs/en/google-ads-guide">
  View complete Google Ads guide
</Card>

***

## Complete Case Study: Selling Titanium Thermos

<AccordionGroup>
  <Accordion title="Day 1 - Product Research">
    **You**: "I want to sell titanium cups"

    **AI**:

    * Search Amazon market (price \$15-90, moderate competition)
    * Found opportunity: thermos style has less competition
    * Search 1688 suppliers (wholesale ¥280)
    * Calculate profit: sell at $79, cost $55, 30% margin
    * Generate market analysis report

    **You**: "OK, let's do the thermos style"
  </Accordion>

  <Accordion title="Day 2 - Supplier Sourcing">
    **You**: "Find 3 reliable suppliers"

    **AI**:

    * Filter factories with 8+ years experience
    * Compare prices and MOQ
    * Recommend best supplier (¥280/unit, MOQ 50)
  </Accordion>

  <Accordion title="Day 3 - Product Listing">
    **You**: "Help me list the product"

    **AI**:

    * Generate product images (3 different angles)
    * Create product (Titanium Thermos Cup, \$79)
    * Create variants (350ml/500ml, black/silver)
    * Set inventory (50 units per variant)
    * Translate to English and Japanese
  </Accordion>

  <Accordion title="Day 4 - Store Design">
    **You**: "Set up the store homepage"

    **AI**:

    * Set up carousel (showcase insulation feature)
    * Create "New Arrivals" collection
    * Display thermos on homepage
    * Add featured recommendation section
  </Accordion>

  <Accordion title="Days 5-7 - Social Promotion">
    **You**: "How should I create TikTok content for thermoses?"

    **AI**:

    * Search trending thermos videos
    * Analyze viral videos (first 3 seconds show ice test)
    * Find 10 suitable influencers (100K-500K followers)
    * Generate product video materials
  </Accordion>
</AccordionGroup>

***

## Quick Command Reference

| Need        | You Can Say                                                   |
| ----------- | ------------------------------------------------------------- |
| Research    | "Find products" / "Analyze XX market" / "TikTok trends"       |
| Suppliers   | "Find XX suppliers" / "What's the cost" / "Compare suppliers" |
| Listing     | "List product" / "Set inventory" / "Generate product image"   |
| Store       | "Set up homepage" / "Create collection" / "Update store info" |
| Promotion   | "Find influencers" / "Analyze video" / "Generate content"     |
| Advertising | "Show ad campaigns" / "Ad performance" / "Adjust budget"      |
| Translation | "Translate to English" / "Multi-language store"               |
| Analytics   | "Sales data" / "Low stock alert" / "Product rankings"         |

***

## Beginner's Pitfall Guide

<Warning>
  **Don't do this:**

  1. **Blind product selection** - "Looks good, let's sell it" → Correct: Research market demand and competition first
  2. **Ignore suppliers** - "Just find the cheapest one" → Correct: Compare quality, MOQ, payment terms
  3. **Lazy product pages** - "Just upload some photos" → Correct: At least 3 images, highlight differentiation
  4. **Messy homepage** - "Put all products on homepage" → Correct: Feature 8-12 selected products
  5. **Wait for customers** - "Listed it, now we wait" → Correct: Actively promote (social/ads/influencers)
</Warning>

<Tip>
  **Keys to Success:**

  1. **Product first** - Good product = half the battle
  2. **Stable supply chain** - Avoid stockouts and quality issues
  3. **Professional visuals** - Images and videos are conversion keys
  4. **Continuous promotion** - Traffic is the prerequisite for sales
  5. **Data-driven** - Regularly analyze sales and traffic data
</Tip>

***

## Start Now

<CardGroup cols={3}>
  <Card title="I Have an Idea">
    Just say: "I want to sell XXX"

    AI will immediately start market research
  </Card>

  <Card title="I Need Ideas">
    Say: "Help me find promising products"

    AI will search trending products
  </Card>

  <Card title="I Have Products">
    Say: "Help me list products"

    AI will guide you through listing
  </Card>
</CardGroup>

<Note>
  E-commerce is a systematic endeavor, not a single-point breakthrough.

  * Good product + Poor promotion = Nobody knows
  * Poor product + Good promotion = High return rate
  * **Good product + Good promotion + Stable supply chain = Success**

  AI will provide professional advice at every step, but the final decision is yours.
</Note>