> ## Documentation Index > Fetch the complete documentation index at: https://docs.optima.onl/llms.txt > Use this file to discover all available pages before exploring further. # BI Analytics > Analyze your business data with AI # BI Analytics Optima AI has built-in BI (Business Intelligence) analytics to help you gain insights into your business data. ## Sales Analysis ### Sales Overview ``` How are sales this month ``` ``` Show today's sales data ``` ### Sales Trends ``` Sales trends for the last 30 days ``` ``` Compare this month's sales with last month ``` ### Product Sales Ranking ``` Which products sell best ``` ``` Show top 10 products by sales volume ``` ## Order Analysis ### Order Statistics ``` How many orders this month ``` ``` What's today's order conversion rate ``` ### Order Status Distribution ``` Show order status distribution ``` Returns order counts by status: Pending Payment, Pending Shipment, Shipped, Completed, Cancelled. ### Average Order Value ``` What's the recent average order value ``` ## Inventory Analysis ### Inventory Overview ``` Show inventory status ``` ### Low Stock Alerts ``` Which products are low in stock ``` Set inventory alert thresholds and AI will automatically remind you to restock. ### Slow-Moving Products ``` Which products haven't been selling recently ``` ## Customer Analysis ### Customer Statistics ``` How many new customers this month ``` ### Repeat Purchase Rate ``` What's the customer repeat purchase rate ``` ### Customer Distribution ``` Where are customers mainly from ``` ## Data Reports ### Generate Reports ``` Generate this month's sales report ``` ``` Export order data for the last 30 days ``` ### Scheduled Reports ``` Send me last week's sales report every Monday ``` Scheduled reports are sent to your registered email. ## Data Visualization AI automatically selects appropriate charts based on data type: * **Trend data**: Line charts * **Distribution data**: Pie charts * **Comparison data**: Bar charts * **Ranking data**: Horizontal bar charts ### Custom Charts ``` Show sales by category using a bar chart ``` ``` Draw an order trend chart for the last 7 days ``` ## Traffic Analytics ### Traffic Overview ``` Show store traffic data ``` Returns: visitors, page views, sessions, bounce rate. ### Traffic Sources ``` Analyze where traffic comes from ``` ``` Which source has the highest conversion rate ``` ### Site Search ``` What keywords are users searching in my store ``` Understand user needs and optimize product titles and tags. *** ## Funnel Analysis ### Conversion Funnel ``` Show user conversion funnel ``` Analyze drop-off at each stage from browsing to purchase: * Visit → Browse Products → Add to Cart → Checkout → Payment ### Find Bottlenecks ``` Which stage has the highest drop-off ``` *** ## Product Analytics ### ABC Inventory Analysis ``` Run an ABC inventory analysis ``` Categorize by sales contribution: * A items: High-value products (80% of sales) * B items: Medium-value products * C items: Low-value products ### Price Range Analysis ``` Analyze sales by price range ``` *** ## Advanced Analytics ### Year-over-Year & Month-over-Month ``` What's the year-over-year sales growth this month ``` ``` How does this week's order volume compare to last week ``` ### Growth Trends ``` Analyze growth trends over the last 3 months ``` ### Customer Lifetime Value ``` Analyze customer LTV ``` ### Predictive Analytics ``` Predict next month's sales ``` Predictions are based on historical data and are for reference only. ### Anomaly Detection ``` Are there any unusual sales fluctuations recently ``` AI automatically detects anomalies in the data and provides analysis. ## Common Metrics | Metric | Description | | -------------------- | -------------------------- | | GMV | Gross Merchandise Value | | Orders | Total order count | | AOV | Average Order Value | | Conversion Rate | Visitors who become buyers | | Repeat Purchase Rate | Customers who buy again | | Sell-through Rate | Products with sales |